OUT OF HOME SIGNAGE, EVENTS & ADVERTISING SOLUTIONS
Citrine Media Group works with Businesses to help maximise the value of your real estate, generating new revenue streams, increasing Brand awareness and enhancing your presence within the local community.
OUT OF HOME SIGNAGE, EVENTS & ADVERTISING SOLUTIONS
Citrine Media Group works with Businesses to help maximise the value of your real estate, generating new revenue streams, increasing Brand awareness and enhancing your presence within the local community.
The out of home advertising opportunities in the UK are immense, with land owners, investment companies and building developers leading the way by increasing advertising revenue from various positions.
As we emerge from the pandemic, revenues from Out of Home Advertising are projected to return to around 85% of pre pandemic levels this year as travel, social and commercial restrictions are lifted to somewhere near normal. Indeed, analysts predict that we should achieve 100% pre Covid revenues by end of June. Thereafter the Digital Out of Home (DOOH) Industry is predicting to grow 12% year on year over the next 3-4 years
Out of Home Advertising Revenue is projected to return to around 85% in 2021
Why out of home?
Growing urbanisation, increasing digitisation and the rapid pace of technological innovation, mean Out-of-Home communicates faster, more effectively, with greater flexibility, and direct to a much wider audience than ever before
Massive growth in OOH & DOOH across the UK
In order to facilitate this massive growth, the Media companies will be looking for attractive new locations across the UK to site their traditional Advertising Hoardings and blossoming range of Digital Screens.
This presents the Property & Construction Industry with an exciting opportunity to generate significant new revenue streams in return for siting Advertising Hoardings (Billboards) and Digital Screens on their land or buildings.
Such is the potential and excitement around seizing this opportunity that new entrants including major global players and small niche media agencies are either entering the market or making acquisitions every month. This means that choosing the right partner and negotiating the best commercial agreement for your business has become somewhat complex and challenging.
Ideally the Industry is looking for prime new locations in the following areas.
- Either adjacent to or on approach roads to major Motorways
- Key A roads (prime locations for companies having Logistics Operations)
- Major feeder roads into City Centres
- Retail Parks or Shopping Centres
- City Centre Office Blocks
- Theme Parks
- Sports Stadiums
How can we help?
Whether you’re putting your toe into the water for the first time, are looking to expand existing projects or already have plans in hand, we can help you to:
- Quickly identify suitable properties and locations within your portfolio, walk you through the myriad of commercial models on offer, prepare tenders as and when required
- Review ROI Projections
- Determine and agree best fit contract duration (normally 5, 7 or 10 years) for your business
- Understand Terms & Conditions including:
- Key commercials
- Roles & responsibilities
- Planning Applications
- Power supplies
- Business Rate
Typical Commercial Models
- 100% Capex Investment by Client
- 50% JV with Service Provider
- Rental with Revenue Share
- Fixed Term Lease with guaranteed annual payments
Short Terms Digital Screen Rental
We can also advise on short term screen design, installation and hire for outdoor events such as Cinema, Festivals and Exhibitions.
The latest introduction to the DOOH family is Digital Vans having screens on both sides and rear, that can remain parked or drive around. These are proving extremely popular with promoting events, recruitment campaigns, short term initiatives and raising awareness locally.